You built something real. Now it's time to build it smart. Straightedge Solutions helps service-based businesses cut through the noise — with a clear strategy, a stronger team, and a sales process that actually works.
There's no shortage of business advice out there. What's harder to find is advice that translates into something you can actually do on Monday morning. That gap is exactly why Straightedge Solutions exists.
Nathaniel Roth built this firm around one idea: the most valuable thing a consultant can do is take the abstract and make it actionable. With a background in psychology and experience across multiple industries, Nathaniel brings a perspective most consultants can't — one that accounts for the human side of business, not just the spreadsheet side.
Five years in, the mission hasn't changed. Give business owners the tools, clarity, and confidence to scale without becoming the ceiling of their own company.
Understanding people is the foundation of every business decision.
What works in one field often unlocks breakthroughs in another.
No cookie-cutter playbooks. Every engagement is built around your business.
Every recommendation comes with a clear path to execute it.
I wanted to take the abstract parts of business and make them more concrete — to give owners actionable steps that generate real, sustainable growth.
Whether you need to sharpen your sales process, restructure your team, or get clear on your next move — we've got the right tools for the job.
Turn your team into closers. We break down the sales process into a system your people can replicate, refine, and scale — without winging it on every call.
The right people in the right seats. We assess your current structure, identify gaps, and build a team architecture that supports where you're going — not just where you've been.
Big picture thinking, grounded in reality. We help you define your direction, prioritize what matters, and put a plan together that you'll actually execute.
Marketing that speaks to the right people. We help you craft messaging and strategy that attracts your ideal clients — not just traffic that doesn't convert.
New revenue streams, stronger partnerships, and smarter growth. We identify the opportunities your business is positioned to win — and build the path to get there.
Your online presence should work as hard as you do. From strategy to execution, we help make sure your website and digital footprint actually support your business goals.
Running a business is a different skill set than building one. We work directly with owners and executives to sharpen leadership, decision-making, and the mindset it takes to scale.
You've proven your service works. Clients come back, word spreads, and you've got real momentum. But somewhere along the way, growth started meaning more hours — not more leverage.
That's the ceiling we help you break through. Our clients are owners who are done being the bottleneck in their own business and are ready to build something that runs with them, not just because of them.
Most consultants see the org chart. We see the people behind it. Understanding human behavior — what motivates, what stalls, what drives decisions — gives us an edge that numbers alone never will.
Having worked across multiple industries means we bring outside-the-box thinking to every engagement. The best solution to your problem might already exist — just in a different field.
We don't sell packages and move on. We get into your business, understand your specific situation, and build something that fits. What works for someone else might not work for you — and we know the difference.
Rooted in New Mexico, we work with local service businesses that are serious about growth. We understand the regional landscape and bring that local context to everything we do.
The first conversation is free. Reach out, tell us what you're working with, and we'll tell you straight whether we can help — and how.